Abstract
Statistics have shown that the market is oversupplied with young and inexperienced graduates as the number of graduates has been increasing over the years. At the same time, the youth’s intention toward internet due to growing funds which assist web advancement in Pakistan has steadily increased. Hence, to solve the unemployment issue among business students, there is a potential to make this self-employment an option for graduates to start on their careers. The entrepreneurial attitude orientation (EAO) scale was used to measure the students’ e-entrepreneurial attitudes with mediating role of self-efficacy between creativity and e-entrepreneurial intention. A survey approach was adopted by sending questionnaires to 2420 students of public and private universities. Results show that personal control, self-esteem, and creativity with mediating role of self-efficacy were found to have significant and positive relationships with online self-employment intention. Meanwhile, achievement was found to have no significant relationship with online self-employment intention. These findings provide important insight to promote and produce a positive image of e-entrepreneurship as a career. Furthermore, the results show that the effect creativity or innovativeness is mediated by entrepreneurial self-efficacy. The results of the study provide educators, administrators, and policy makers inside and outside universities valuable insights with respect to e-entrepreneurship education. It may serve students better by increasing its focus on entrepreneurial self-efficacy and need for achievement.
Highlights
Online social networking has infiltrated people’s daily life with stunning rapidity to become an important social platform for computer-mediated communication (Powell 2009)
The R2 value was 0.612 suggesting that 61.2 % of the variance in extent of e-entrepreneurial intention can be explained by achievement, self-esteem personal control, and innovation through self-efficacy
H3 personal control supports the claim made by studies conducted in Malaysia that eentrepreneurial intention is affected by having control and influence over the business (Shariff and Saud 2009), and this works for starting their online business (Fayolle and Gailly 2013)
Summary
Introduction Online social networking has infiltrated people’s daily life with stunning rapidity to become an important social platform for computer-mediated communication (Powell 2009). Research revealed that the majority of the undergraduates had thought about starting a business, most of them did not start right after graduation and rather postponed it to a more distant future This reflected that there is a lack of attitudinal initiative among undergraduates to be a cyber entrepreneur. It is important to explore the attitudinal factors that influence the undergraduates’ perceptions toward cyber entrepreneurship as to enhance their entrepreneurial initiative Identified factors such as social identity, tele presence, and altruism which could affect the use of social network service by individuals. Another past research by emphasized on limited modes of social influence which
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