Application of new media retrieval system based on Neutrosophic social marketing

Abstract

The new media is a crucial ply role in social marketing. The new media growth rapidly in social marketing so, select consumers and companies for competition. So, the new media is a complex task for companies and firms. The new media retrieval contains much content such as image retrieval, audio, and video retrieval. The new media retrieval contains many criteria, and each criterion contains sub-criteria. So, use an MCDM method for dealing with this problem. The new media retrieval system is analyzed under a neutrosophic environment. The Decision-making trial and evaluation laboratory (DEMATEL) integrated with single-valued neutrosophic. The DEMATEL method is used to show the importance and impact criteria of new media retrieval for helping companies in social marketing competition. An example is provided for showing calculations.