Abstract
With the rapid development of China's economy, more and more college students join the entrepreneurial team. Mass entrepreneurship and innovation have gradually become a trend. However, while college students are thinking about entrepreneurship, a large part of them do not understand why they want to start a business, but blindly follow the trend, which leads to the inevitability of their failure in entrepreneurship. The success of entrepreneurship is related to many factors. Understanding the factors that affect college students' entrepreneurship plays an important role in guiding college students' entrepreneurship. At present, there is no suitable method to analyze the influencing factors of College Students' innovation and entrepreneurship. This paper applies the MAIR model to the analysis of the influencing factors of College Students' innovation and entrepreneurship. The results show that the application of MAIR model can better analyze these influencing factors, solve some puzzles encountered by College students in innovation and entrepreneurship, and improve the probability of their success in entrepreneurship.
Published Version
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