Abstract
The appropriate use of data-gathering tools and statistical analysis is a formidable challenge in several domains of HRM research. The application of Brunswik's lens mode offers an innovative strategy in this context. Brunswik's lens model is presented and its procedural application as suggested by Hammond in terms of social judgment theory is elaborated. A broad range of application domains including multiple-cue learning, cognitive conflict, policy formation and social issues is described. Studies carried out in Indian context are reviewed. The immense possibility of application in HRM domain is indicated. The idiographic-statistical elements are pointed out. It is asserted that the application of lens model in HRM research would pave the way for greater elegance and expansion of research.
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