Application of Kano Model in Priority Handling Aspects of the Tourism Offer in Sidomulyo Village, Batu City

Abstract

Sidomulyo Village is a tourist village with potential in Batu City, East Java. Even though Sidomulyo Village has a natural charm and various attractions, its existence has yet to reach the attention of tourists widely. This is proven by a 32% decrease in tourists from 2018 to 2021. Apart from that, the duration of tourist visits to Sidomulyo Village is relatively short. This research aims to analyze priorities for handling tourism offer aspects so that recommendations for handling Sidomulyo Village can be formulated using Kano model analysis. The research results show that the attraction attributes in Sidomulyo Village are included in the top priority order and are used as the focus for improvement. So, 10 of the 27 research attributes have become a priority for the Sidomulyo Village management to improve aspects of the offer in the tourist village. These attributes will be prioritized for handling through recommendations for handling to enhance the quality of aspects of Sidomulyo Village's offerings. The optimization of the priority, the number of tourist visits to Sidomulylo Village will increase, and it can become a superior flower tourism village in Batu City.