Application of Fuzzy Comprehensive Evaluation Method Based on AHP in Product Materials

Abstract

In order to research the material selection method of products more in line with consumer image, a fuzzy comprehensive evaluation method based on AHP is proposed to establish product material design system. Application software SPSS for factor analysis and cluster analysis, extract the perceptual image factor that affects the consumer to product material; Comparing the elements of product materials in pairs by using the tree hierarchical structure in the analytic hierarchy process, the fuzzy relation between consumer image and product material quality is presented in a quantitative form, establish a product material design system that meets the consumer’s perceptual intentions; Using fuzzy comprehensive evaluation method to quantify product material design system, Verify the accuracy of the research results. Taking the material selection of lipstick as an example to verify and analyze, it is proved that the fuzzy comprehensive evaluation method based on AHP is an effective method for product material research, it can provide theoretical guidance for designers’ material selection and decision making.