Abstract
This paper introduces the theory of EEG technology, operation process and the concept of Kansei Engineering, and discusses how EEG technology can be applied to Kansei Engineering. By recording the EEG signals of participants and analyzing the changes of these signals, EEG technology can help designers to understand the needs and responses of users more deeply, thus optimizing product design and improving user experience and market competitiveness. And the future combination of the two in more aspects is prospected.
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