Abstract
The development of tourism villages in several areas including West Java needs to be encouraged by digital promotion. In the internet era, digital communication is mandatory for stakeholders in the economic sector, including tourism stakeholders. Based on this, tourism development through digital communication needs to be done to encourage tourist attraction. This research describes the development of tourism promotion through digital communication in Dayeuh Kolot village in several stages. The research method uses case studies with data collection techniques through observation, interviews, and documentation to measure the stages of digital communication application. Observations were made at the stages of digital communication application, namely in the stages of preparation, implementation, and evaluation of digital development in the period of July until December 2020. Interviews were conducted with tourism organizer stakeholders, namely the village government, BUMDES, and people who were members of the Keciwis community to get an overview of promotion development Meanwhile, the documentation data is obtained statistically as a comparison before and after the development of digital promotion. The results showed that the knowledge and skills of tourism stakeholders had significantly increased, especially in the management of social media and digital communication for tourism marketing.
Highlights
The tourism village is one of the tourist objects that are developing in the tourism sector
In the era of information technology and the internet, digital communication has been used as an effective means of promotion to introduce products to the market
The application of digital communication for tourism promotion is urgently needed by tourism villages in Indonesia, including in the West Java region which has enormous tourism potential
Summary
The tourism village is one of the tourist objects that are developing in the tourism sector. The characteristics of a tourism village are natural resources that are always original, the town’s uniqueness, the traditions and culture of the local community (Masitah, 2019). Development of a tourism village is a process or activity that occurs continuously, by increasing, advancing, and maintaining the resources in a particular area which can be developed into tourist attractions, in terms of human resources, natural resources, and cultural resources (Winasis & Setyawan, 2016). Strategies that can be carried out are improving infrastructure services, maintaining and preserving tourism potential, increasing tourism promotion, and packaging all tourism potential into a unified tour. Firmansyah, et al Application of Digital Communication to Increase. As one of the tourism development strategies, digitalization in tourism marketing is necessary
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