Application of Chinese National Culture Elements in Animation Design

Abstract

From the initial startup till now, animation has developed with ups and downs for one hundred years, including brilliance, decline, development, and stall. 2D animation has brought laughter to people, and given people endless inspiration. Chinese animation is more integrated into national culture, making animation with more kindness and popular taste, as well as more suitable for audience’s needs. National culture is developed in people’s lives, so people are more acceptable to them. However, in Chinese animation design for, exploration and utilization of national culture is not deep, which makes China’s animation market in a state of depression and sluggish. So, to develop Chinese animation, it requires designers to start with national culture in China, constantly explore it, well use national culture elements, fully integrate national culture into animation, and do a good job in the inheritance and innovation of culture. This paper first describes the connotation of national culture and analyzes the concrete embodiment of the domestic original animation design, and then analyzes the reasons for the national culture regression of domestic animation design development, and finally explore how to prompt the regression of national culture in current domestic animation design, so as to realize the integration of animation design and national culture, as well as promote the development of animation design.