Abstract

Vocabulary teaching is very important in college English teaching. Although traditional vocabulary teaching costs a lot of time and effort, the actual teaching effect is not so good. The so-called associative teaching is to deepen grammar and cultural connotation from the perspective of form, sound and meaning in its essence. This article has analyzed the problems exist in college English vocabulary teaching and proposed the application countermeasures of associative teaching strategy in college English vocabulary teaching starting from the mode and importance of associative teaching strategy, which has laid foundation for improving the efficiency of college English vocabulary teaching.

Highlights

  • The continuous economic and social development has prompted the increasingly frequent foreign exchanges, and English is playing a more and more important role in communication

  • College English teachers are often one-sided in terms of vocabulary teaching cognition in actual teaching process, as they think that students just need to listen to the pronunciation and associate to the spelling, and teachers just need to offer a simple explanation of the words’ practical meaning, which makes students think that words are independent, and their learning of vocabulary is just the fundamental cognition of words

  • In the process of college English vocabulary learning, students’ habit of consulting dictionary shall be cultivated, and encourage students to check at any time and remember at any time, to form a good vocabulary teaching habit

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Summary

Introduction

The continuous economic and social development has prompted the increasingly frequent foreign exchanges, and English is playing a more and more important role in communication. The college stage is a critical period for students’ development, and the important turning point of learning and work. Pronunciation, grammar and vocabulary are the three important factors of language learning, playing an important role in language learning (Zhang, 2012). As an important carrier of language learning, vocabulary plays a very important role in communication. In the process of English learning, the quantity of vocabulary has become an important restriction factor. Students have to master the basic vocabulary, and shall memorize large number of strange words, which has raised higher requirements for college English vocabulary teaching.

Associative Teaching Mode
Incomplete Cognition of Vocabulary Teaching
Influence of Traditional Education Concept
Problems Exist in Words Memorizing
The Need for Modern Society Development
The Need for Cultivating Students’ Comprehensive Language Ability
Pay Attention to Students’ Life Relevance
Cultivate Students’ Good Learning Habit
Pay Attention to the Combination of Sound and Meaning
Conclusion
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