Abstract
The aim of this chapter is to describe artificial intelligence (AI) as a technical phenomenon and its help with marketing, which is knowledge-based in B2B companies. AI, a technical phenomenon, is transforming B2B marketing and strategies to production cost, revenue, and operation. This chapter examines the relationship between AI and marketing in B2B businesses, as well as the challenges that AI presents in different areas of industry. By conceptualizing the scientific phenomenon of AI from the perception of knowledge management, the study adds to the research on information management in the era of information technology. AI’s exposure to various consumer knowledge segments is having a significant effect on business marketing activities.
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