APPLICATION OF ANTI-CRISIS MEASURES BY THE BANKS OF UKRAINE ABOUT THE PROVISION OF BANKING SERVICES IN THE CONTEXT OF A PANDEMIC OF CORONAVIRUS

Abstract

This article discusses the concept of «anti-crisis regulation» and considers methods and instruments of such regulation, defines the main direction of the development of banking services in crisis conditions. The activities of commercial banks in the current unstable economic environment have been analyzed. The article explores the functions and economic influence of commercial banks at the micro level, proposes methods for improving banking services according to the current economic environment. Methods and approaches to the formation of stable development of banking services in Ukraine during the crisis have been proposed. In a market economy, banks play a key role in sustaining the economy, acting as profit-making institutions and make their own risk decisions. The complications of bank`s actions and the increasing competition in the banking market, which operates under difficult economic conditions (particularly in times of crisis), make it necessary to monitor banks performance and the quality of the services provided. Consequently, all aspects of both government intervention and self-regulation should be explored and taken into account in the regulation of the banking market. The relevance of this study lies in the identification of external and internal factors affecting the economy and the banking system in particular, as well as in the analysis and forecasting of the correct steps in the regulation of banking services and the further development of the banking sector in Ukraine.