Application of 4P Marketing Theory to Improve the Employment Rate of Guangxi Vocational University of Agriculture

Abstract

To study the influencing factors of the employment rate of college students and guideline improving the employment rate of Guangxi Vocational University of Agriculture, 364 students of 6878 graduates in 2022 were randomly selected.Total 60 questions covered the students’ basic information,364 valid samples were collected, and SPSS statistical analysis method was used to evaluate the degree of correlation and influence between independent variables and dependent variables. The analysis reveals that the employment demand for graduates is generally met, but continuous improvement in talent training is necessary, particularly in addressing the disparity between employer demands and students’ abilities. In conclusion, 1.Product (Curriculum and Talent Training): The study identifies the need for continuous improvement in talent training to enhance the employment rate and satisfaction of graduates. 2.Price (Competitiveness in the Job Market): The increasing number of graduates has led to a decline in employers’ expectations while simultaneously raising treatment and conditions, impacting graduates’ competitiveness.3.Promotion (Information Asymmetry):Addressing information asymmetry through improved transmission of accurate employment information is crucial for boosting graduates’ confidence and competitiveness.4.Channels (Employment Strategies):To enhance the employment rate, leveraging internet technology for precise online recruitment and creating additional channels through off-campus practice bases is recommended.