Application and research of traditional blue-and-white elements in modern packaging design

Abstract

With the rapid development of world economy, the national nature and commodity nature in modern packaging design are supplemented each other, and while the modern package is protecting products, transferring message and promoting sales, the modern package also transfers the spiritual connotation of the Chinese traditional aesthetic culture and the modern packaging design. In the splendid Chinese art and culture resources, blue-and-white porcelain is constantly praised by Chinese people and focused by the world as one of the Chinese traditional art and culture treasures, and how to enable “the external appearance to coincide with inner contents”, applying the excellent Chinese traditional culture elements into modern packaging design, is a problem worthy of study and discussion. In addition that the cultural meanings and form aesthetic feeling of blue-and-white elements are studied and analyzed, elements shall be constantly abstracted from the traditional natural objects, to perform re-creation in an analysis and reconstruction way. The composition principles and aesthetic forms of design are applied in packaging design, to enable the package to have national culture nature and times nature.