Abstract
ABSTRACT This paper builds on Khan’s work on Amazon by transferring her normative framework to Apple. It explores the company’s anti-competitive business practices, main antitrust concerns, and the currently proposed reform measures from an innovative business ethics and law (i.e., ordoliberal) perspective. The paper argues that one of the key issues with Apple is the company’s closed ecosystem combined with its role as an internet gatekeeper. The E.U.’s Digital Markets Act, which aims to open Apple’s ecosystem – via data portability, interoperability, and multi-homing requirements – is a necessary step in the right direction. Yet, it is insufficient to prevent the lock-in effects of a ‘walled product garden’ and ensure complete device and platform neutrality. That is, additional steps must be taken to overcome Apple’s dual role as a platform operator and service provider and inhibit the company from engaging in anti-competitive business conduct.
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