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Abstract
ABSTRACT This paper examines the antitrust investigations by the European Commission (AT.40703 – Amazon Buy Box) and Italian Competition Authority (A528-FBA AMAZON), and the regulatory proceeding by the Italian Authority for Communications and Postal Services (AGCom’s resolution 94/22/CONS), surrounding Amazon's Store, and the interplay with its logistics and delivery services. While these authorities have raised concerns about Amazon's alleged “self-preferencing”, rapid growth, and its alleged ability to leverage its (upstream) e-commerce market power to strengthen its position in (downstream) logistics services, this paper highlights alternative perspectives that are often overlooked or neglected. To achieve a comprehensive understanding of Amazon's conduct related to the above-mentioned investigations, we consider its business model, monetisation strategy, and underlying incentives. By delving deeper into the Amazon Store and its connection to logistics services, we argue that the allegations do not fully capture the evidence surrounding Amazon's practices.
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