Abstract
Since the dawn of the millennium, public debate on multiculturalism has intensified in Europe. Many countries known for their multicultural and tolerant attitudes, began to tighten their immigration and integration policies. The purpose of this article is to analyze European multicultural discourses by focusing on critical evaluation of the Prix Europa Iris, the yearly awards competition that celebrates multicultural television programming in Europe. Although submissions are also received from independent filmmakers and commercial television, public broadcasting corporations play key roles in the Prix Europa organization and its definition of the event. I examine how jury reports, speeches, and other material in the Prix Europa Iris website define and signify multiculturalism and antiracism. These texts influence multicultural media policy throughout Europe. The study demonstrates that the role of the media in creating mutual understanding among cultures and in unifying European identity has been emphasized by this event. The position taken in the Prix Europa Iris overlooks structural aspects of racism and power relations in society. There has been a discursive shift in the 21st century from recognition of racism and marginalized position of ethnic minorities and immigrants to a focus on individual integration.
Published Version
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