Abstract
AbstractThis chapter contends that the movements help to increase corruption awareness and reputational risk of actors involved in corruption scandals. Video content is shown to have the most damaging impact on reputation. The movements’ criticism is directed towards politicians over big businesses named in scandals, suggesting they are politically motivated. Lula, Dilma and the PT are common targets, particularly of MBL, for their alleged involvement and knowledge of corruption schemes. Through constant attacks on the PT, who used illicit funds to finance political campaigns, the movements succeed in assimilating anti-corruption to anti-PT and anti-Lula sentiment. The popular circulation of posts containing anti-corruption, anti-Lula and anti-PT rhetoric suggests the formation of publics in line with each of these sentiments. Finally, interview data exposes the movements’ desire to oust the PT and, in the case of MBL, anti-corruption discourse is considered more convenient than genuine. All of this suggests a political power game is at play.KeywordsCorruption awarenessReputational riskPoliticiansAnti-PTAnti-LulaAnti-corruption discourse
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