Abstract
In the present business environment, digital platform integration and technological innovation are pivotal in bolstering corporate strategy and performance for businesses. The present study investigates the roles of digital platforms and technology innovation in developing corporate strategy and performance. The study is quantitative, following Yoshikuni (2022) and Liu et al. (2023), and used 342 cases collected from Egyptian business executives by applying a survey questionnaire. Employing path analysis through AMOS software, the findings demonstrated a positive impact of digital platform integration and technological innovation on corporate strategy and performance. Additionally, the impact of corporate strategy on corporate performance was found to be positive. Regarding mediation analysis, the results confirmed a mediating effect of corporate strategy between digital platform integration and corporate performance, rather than between technological innovation and corporate performance. The study’s findings facilitate benchmarking opportunities and contribute to broader economic considerations and policy implications by offering a nuanced view of how different sectors contribute to the overall business context and national economic development.
Published Version
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