Abstract
ABSTRACTThe present work aims to gain further knowledge regarding the influence of consumer commitment on loyalty in traditional and low-cost airlines. A survey of 592 consumers of traditional and low-cost carriers demonstrates that commitment is built on the basis of trust and identification, which are in turn driven by corporate reputation in both types of airline. With regard to post-purchase behavior, in low-cost companies, customer repurchase intention and word-of-mouth (WOM) recommendation are mainly triggered by satisfaction. With traditional airlines, commitment plays a more important role, having a significant effect on repurchase intention and acting as the principal predictor of WOM recommendation.
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