Abstract
This research analyzes the sociolinguistics adequacy in advertisements. The analysis aims to observe how far advertising reects the covariation phenomena manifested in the different linguistic levels from the conjunction of certains social and contextual variables. The research aims, somehow, to make it clear that sociolinguistics adequacy in ads can increase the effectiveness of advertising communication. We present a qualitative study of a corpus formed by a total of 60 television commercials, selected taking into consideration age and gender of the speaker as the product or service publicized. On the basis of the results obtained, advertising communication reflects both the genderlect and agelect variation. Also, we have observed dierences in style and therefore advertising includes the diaphasic variation. However, we perceive the transmission of sociolinguistic stereotypes that encourage creation and difussion of certain sociocultural roles.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
