Abstract
Anita Wohlmann begins her book about metaphors aptly with a metaphor: metaphors can become worn-out, and this is when they are often seen as risky. But they can also be recycled, restored, and repaired – brought to new life: ‘We can extend a metaphor’s longevity, we can repair it, or we can repurpose it (if need be) and thereby – in the spirit of upcycling – discover for new value’ (1). Wohlmann’s metaphors of ‘recycling’ and ‘upcycling’ ‘worn-out’ metaphors are wonderful because they show how language is a technology or a tool that can be used in multiple ways – that is malleable, as Wohlmann argues throughout the book.
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