Animation & visual effects technologies influence on global production trends & digitalization of cinema from 1990 to 2020

Abstract

The acceleration of globalization has increased considerably in the last thirty years. Among many reasons for this condition, technological advancements and the use of web have an important place. This situation has changed the dynamics of capitalist finance, social life, educational processes, artistic production methods and production design trends which are positioned at the center of the article. In a period when the interaction is increasing and capitalist control mechanisms may not ignore this interaction, the expectations of people both economically and artistically changed, also simultaneous changes have occurred in the production methods. Now, the media production method has moved out of the processes where the cinema industry is marketing through digitalized mediums and contents in many different media platforms. The audience is now more directly involved in cinema, television, literature and other media as a consumer. The main goal of the research is to analyze this trend of digitalization in cinema through technologies connected to animation and visual effects. In the article firstly, history of animation and technological developments will be summarized and then digitalization of cinema will be described in different aspects. Both technological, artistic and political variations will be analyzed and after that the trends will be shown by graphics from statistical data. This data is taken from “Box Office Mojo” website and the trend include mainly, changes in animation and visual effects technologies. This article will basically try to reveal the changes in the technological and cinematic understandings of production companies that have been most integrated into thisorientation in the thirty-year period. In summary, the process will be analyzed through statistics that will reveal the course of globalization, both in terms of orientation towards animation, visual effects and films produced through digital cinema.