Abstract
ABSTRACT This article examines the contemporary practice of nationalistic rhetoric in Chinese society through the singing competition franchiseThe Voice of China. By employing the concept of ideograph, the authors explore how the show successfully incorporates the Chinese Communist Party’s nationalistic goal of promoting a unified and strong China to both the domestic audiences and the global Chinese community by relying on the persuasive and affective power of slogan. Specifically, the authors analyze <China Dream> and <root-seeking>— two political and cultural slogans articulated in a variety of sonic representations and in contestants’ performative statements. The authors argue that while popular culture products in contemporary China continue to be sites of political propaganda, they are able to apply new media-influenced rhetorical strategies to reflect popular sentiment.
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