Abstract
This chapter examines the commodification of popular culture in Japan as well as the capacity of the domestic market to manufacture and export anime, movies, video games, television programs, music, and manga. It first considers the structure of Japan's cultural industries and the process of cultural commodification based on examples from music, television, and manga in order to provide a broad picture of the Japanese popular culture markets. It then discusses the main features of popular culture production and the capacity of Japan's cultural industries for production, consumption, and export. It also explores the role of “freeters” and “otaku” in Japan's popular culture production, along with the Japanese government's involvement in the production and export of popular culture and its initiatives to support the sector. It argues that the structure and size of the domestic market and the experience of Japan's cultural industries at home have fostered the competitiveness of Japanese popular culture products abroad.
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