Abstract

AbstractWith the rapid development of China’s economy and the continuous improvement of people’s living standards, people’s demand for material and spiritual aspects is higher and higher. Under such a background, traditional culture is facing great challenges. In recent years, China’s tourism industry has risen rapidly. At present, there is no unified standard for the development and management of ancient villages, and there are even phenomena that no one is responsible in many places. Tourists can understand the ancient village culture through various media platforms, and can also use some social software to communicate online and browse the information of scenic spots and related history on the web. This paper mainly discusses the problems existing in the construction of ancient village culture under big data technology, in order to study the ancient village culture based on big data technology and understand big data technology and its advantages. This paper uses statistical analysis and experimental research methods to study the ancient village culture based on big data technology. The survey results show that most respondents believe that the promotion effect of ancient villages is relatively good, and most foreign respondents obtain ancient village information from TV, mobile phone and the Internet. On the basis of the Internet, more people get information about ancient villages. The research on ancient village culture based on big data technology is a subject of great research value.KeywordsBig data technologyAncient village cultureData collectionCultural research

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