Abstract

China has a lot of ancient towns and villages that have been attracting international and domestic tourists. Tourism management in ancient towns and villages of China is crucial to delivering economic, social and environmental responsibility. The purpose of this paper is to describe and examine the problem of ancient towns and villages of China and to explain its underlying causes and the possibilities. Furthermore, the article argues that serious human damages, environmental pollution and ecological degradation are occurring ancient towns and villages at a rapid rate. The station has the potential to significantly undermine the prospects for tourism development of ancient towns and villages of China. In the light of this fact, it aims to make explicit the problem-solving principals, including the following recommendations: limiting business scope, infrastructure investment, green certification program, environmental education, inhabitant participation, and promoting tourism products. In the longer term, only when the stakeholders of ancient town and village tourism collaboration, will truly obtain integrated sustainable management.

Full Text
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