Abstract

The sharing economy is a new economic model that matches idle resources with the demand side through online platforms to achieve resource sharing and optimized utilization. This article analyzes the sharing economy from the perspective of economic models, mainly including platform economy model, co production economy model, and shared consumption economy model. At the same time, the advantages and challenges of the sharing economy were also explored, such as high resource utilization, creating employment opportunities and improving consumer welfare, as well as challenges such as incomplete laws and regulations, increased security risks, and increased inequality. Finally, the development trends and prospects of the sharing economy were envisioned, such as cross-border integration and innovative development, government regulation and regulatory guidance, user trust and brand building, as well as the importance of international cooperation and market expansion.

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