Abstract

The achievements of scientific and technological progress have become a catalyst for development of IT that is penetrating all spheres of human life. With the growth of digital technology, people have globally reconsidered possessing, using and exchanging goods. An idea of temporary use of wealth has become wide-spread and brought about a new economic model – the sharing economy. The sharing economy is a challenging and developing model. This paper is aimed at learning about the modern trends of the sharing economy and evaluating its efficiency (using an example of a crowdfunding project). The theoretical significance of the work lies in a comparative characteristic of the sharing economy models. The practical significance is expressed in suggesting recommendations for a successful crowd campaign and approaches to evaluating the results of a crowdfunding project.

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