Abstract
Due to global consumption trends, people prefer to buy items with lower prices and greater cost-effectiveness. Pinduoduo focuses on sinking the market and takes low prices as its company philosophy. The purpose of this research was to explore how Pinduoduo surpassed Alibaba in U.S. stock market capitalization. Temu, a foreign cross-border e-commerce platform that Pinduoduo launched, will serve as the case study for a thorough analysis. Pinduoduo' s stock market information, Temu downloads, product sales, and other data will be used for analysis and observation. The analysis shows that Temu' s advertising investment in promotion, product discounts, and after-sales services for products has caused Pinduoduo' s stock market to rise. For Pinduoduo to maintain and continue its stock market rise in the future, the suggestions given are to continue advertising, reduce product discounts and promotions to increase Temu' s net profit, and set up 24-hour customer service and professional translation to provide more complete after-sales services.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Advances in Economics, Management and Political Sciences
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
