Analyzing the Possibility of Applying the Theories of Consumer Behavior, Whichever is Closer to the Market in the Iraqi Economy

Abstract

This research aims to analyze the theories of consumer behavior and indicate what is closer to the market in the Iraqi economy, as the study of consumer behavior in general helps consumers understand their purchasing and consumer decisions and in identifying the motives and reasons behind these decisions, and this study also helps to understand the factors that affect their thinking In their choice of a certain commodity and a brand over another, the study also explains the reasons for their behavior and its consequences in light of these influences, so that consumers can improve their purchasing decisions and modify their consumer and purchasing behavior.