Abstract

This paper mainly focuses on the causes, states and relationship structure of digital poverty of rural residents. The research samples consist of 60 rural residents from two rural areas in Shaanxi Province. The survey data is obtained through a one-to-one in-depth semi-structured interview method, and exploratory analysis is conducted by qualitative coding. The results show that the causes of digital poverty of rural residents include three dimensions: insufficient digital efforts, insufficient digital support and poor digital experience. Based on this, this paper puts forward some suggestions including strengthening information education, strengthening investment in digital construction and strengthening the support for characteristic industries in rural areas to implement the digital poverty reduction action of rural residents from the integrated perspective of information ecology theory and public cultural service system construction.

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