Analyzing the Impact of Enterprise Social Media on Employees’ Competency through the Mediating Role of Knowledge Sharing

Abstract

The research study examines the impact of enterprise social media (ESM) on employees’ competence through the mediating role of knowledge sharing and the moderating influence of information relevance. The study was conducted with 272 respondents working in various educational institutions in Multan City, Pakistan, using a structured questionnaire to collect data. The research findings indicate that enterprise social media positively affects employees’ competencies, and knowledge sharing plays a significant role in mediating this effect. The study also suggests that information relevance moderates the relationship between ESM and employees’ competencies, indicating that the association is stronger when information relevance is high. The research is based on the social capital theory, which proposes that trust, shared vision, and network ties can enhance employee competence and knowledge sharing. This theoretical framework emphasizes the importance of building organizational social connections to promote knowledge sharing and employee competence. The study highlights the potential benefits of using ESM in organizations to enhance employees’ competencies through improved knowledge sharing. It also emphasizes the importance of information relevance in determining the effectiveness of ESM in promoting employee competence. The findings of this study have practical implications for organizations seeking to leverage ESM to improve their employees’ skills and knowledge.