Analyzing the amount of banana Kepok marketing margin

Abstract

Marketing margin is the price difference between the price paid by consumers and the price received by farmers. This study aims to determine the marketing channels of Banana kepoks, analyze the magnitude of marketing margins of Banana kepoks. The study was conducted in Marannu Village, Mattiro Bulu District, Pinrang Regency, South Sulawesi. This research was conducted using a random sampling method (simple random method) with the number of samples used at the farm level as many as 30 people. Whereas samples at the marketing agency level were taken using the snowball sampling method. The results of this study indicate, (1) there are two marketing channels of Banana kepoks is Marketing Channel I are Farmers, Collectors, Wholesalers, Retailers, Latest consumers. Marketing Channels II are Farmers, Collectors, Wholesalers, Latest consumers. The marketing margin shows that the largest total marketing margin is in Marketing Channel I, with a total margin of Rp. 2,320/kg, while the smallest total marketing margin is in Marketing Channel II, which is Rp. 2,000/kg.