Analyzing Social Media And Traditional Media Coverage Of Elections 2018 In Pakistan

Abstract

The study has been designed to investigate the social media and traditional media coverage of elections 2018 in Pakistan. For social media, X (formerly Known as Twitter)) was selected and for traditional media, Geo News and Dawn Newspaper were selected. The media coverage of the selected media was examined from 2nd July 2018 to 25th July 2018 in four equal time spans. The study uses agenda setting as a theoretical frame. Using content analysis, the study addresses research questions regarding first-level agenda-setting. The results indicated that the issue agendas of X, Geo News, and Dawn were similar during the elections 2018 in Pakistan.