Analyzing Opportunities for Eliminating Inequality in Female Digital Entrepreneurship in Spain

Abstract

This paper analyses several aspects of female digital entrepreneurship with the aim of determining if digital businesses help reduce inequality between female and male entrepreneurships. It is divided in five main points: women’s motivations, barriers, digital business, requirements for entrepreneurs, and their future perspectives. This qualitative study used an in-depth survey of a group of Spanish women entrepreneurs in digital business. The research identified a number of situations that affect women’s decisions to become digital entrepreneurs. Their particular characteristics, such as, their various ages, different motivations for entrepreneurship, the same business model and barriers, do not reinforce the conclusion that the majority of research considers female entrepreneurship to be influenced by the same factors as in traditional business models. The findings show that all women agree on the same aspect, independently of each case, and that is the need to focus on basic children’s education in order to eliminate inequality. This cultural aspect, linked to the other findings, continues to be a gender effect that remains an obstacle to entrepreneurship in general, but less so in digital entrepreneurship.