Analyzing Non-Participation in Domestic Tourism: a Combined Framework

Abstract

ABSTRACTNon-tourists comprise a large potential market, but are rarely studied in research. This paper aims to examine the reasons behind the non-participation of individuals in domestic tourism through a proposed combined framework which incorporates concepts presented in the psychological continuum model and constraint negotiation model from the field of sports and leisure respectively. Data were analyzed using binary logit regression and comparative analysis. The findings indicate that tourism cognition/awareness, tourism affection/interest, and tourism behavior intention, have a significant effect on the non-participation of individuals in domestic tourism while intrapersonal and economic constraints are regarded as the most difficult constraints to be negotiated by non-tourists.