Analyzing Marketing Strategy of Milk and Dairy Products Launch Plan for New Variety of Milk

Vijay Kele

doi:10.47191/ijpbms/v1-i8-06

Abstract

The authors conducted a survey in Nagpur to analyse the marketing strategy for liquid milk and the new product launch plan for a new variety of special milk. He has focused on marketing strategies used by major liquid milk players in the market like differentiation strategy, low pricing strategy, and focus group strategy, and we've also figured out how to break into a new market segment with a new liquid milk variety. Based on our observations, we're trying to collect information from 350 tea vendors in Nagpur. We also collected data from major milk marketing players, whose names are not to be revealed, so we have annotated A, B, C, D, E, and others. The current study focuses on emphasising the importance of a launch plan strategy for new milk and dairy products.

Highlights

After massive increase in the 1990s, the global dairy goat population was estimated to exceed 218 million in 2017
The current study examines the existing business strategies of various firms in the liquid milk market and conducts a pre-launch survey of tea special milk in the Nagpur milk market, focusing on questions about preparation method, type of material used, and procurement of raw material, i.e., milk, by tea vendors, restaurant and hotel owners, as well as examining the existing business strategies of various firms in the liquid milk market and conducting a pre-launch survey of tea special milk in the Nagpur milk market
B brand has a highest selling of 90,000 Liter per Day (LPD) and contributes over 36% of market share in terms, followed by A with a sale of 40,000 LPD and making a contribution 16% of total market share, C with a sale of 30,000 LPD and contributing 12% of total market share, D with a sale of 25,000 LPD and contributing 10% of total market share, and other small firms with a sale of 30,000 LPD and contributing 10% of total market share

Summary

Introduction

After massive increase in the 1990s, the global dairy goat population was estimated to exceed 218 million in 2017. In 2017, Asia (52 percent), Africa (39 percent), Europe (5%), the Americas (4%), and Oceania (1%), accounted for the majority of the world's population. In the last decade (2007– 2017), the global population of dairy goats increased by roughly 22%. Africa experienced the most growth (32%), followed by Asia (19%) and Oceania (3%), with Europe (0.9%) and the Americas (0.7%) experiencing minor net drops. Despite having only 5% of the population, Europe supplies 15% of total goat milk due to higher specialisation and commercialization. India is the world's largest producer of milk, accounting for 20% of global output. India generates more than half of its milk from buffaloes (Bubalus bubalis), followed by indigenous cows (Bos indicus) and crossbred cows, in contrast to most other countries. Since the 1960s, native cows have been mixed with higher-productivity

Methods

Results

Conclusion