Abstract

It is very important for drivers to obtain driving information easily and efficiently. There are many advanced devices used for driving safety assistance. Of these assistance devices, the head-up display (HUD) system can promote the reduction of driver's reaction time and improve spatial awareness. The drivers' attitude towards and preference for HUD system are crucial to design the functional framework and interface of HUD system. This study explored the relationships between drivers' attitude and HUD presentation image designs using stated preference data from questionnaire survey. The questionnaire included drivers' attitude towards the use of HUD and the preference for the information display zone and information display elements of the HUD. Contrastive analysis was adopted to examine the variations in drivers' attitude and preference for age and driving skills. According to the results, the participants have varying attitudes to HUD system, but most participants show relatively unified preference for the information display zone and information display elements. The results can also be used to customize a HUD presentation image which is in accordance with the drivers' feelings and preferences.

Highlights

  • Research shows that many traffic accidents are caused by human errors in longitudinal or lateral driving behavior [1]

  • In 1988, head-up display (HUD) technology was first introduced in the automobile industry by General Motors (GM) in Oldsmobile and Pontiac models

  • From the stated preference (SP) survey, 63.08% of respondents reported that they know nothing about HUD system, while 17.63% indicated that they only hear about HUD system, and 12.06% indicated that they know the function of HUD system

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Summary

Introduction

Research shows that many traffic accidents are caused by human errors in longitudinal or lateral driving behavior [1]. With the development of information technology, there are many advanced electronic devices used for driving safety assistance [2]. The head-up display (HUD) system, which projects visual information into the driver’s forward-looking visual field, is a conceptually ideal driver assistive system. In 1988, HUD technology was first introduced in the automobile industry by General Motors (GM) in Oldsmobile and Pontiac models. HUD has become an essential device in most luxury vehicles. Automobile HUD presents important information to drivers such as speed, warnings, gas level, and position navigation. With the assistance of HUD, drivers can check important driving information from the front windshield instead of dashboard. The HUD system can reduce the amount and duration for drivers to capture the display information from dashboard, while maintaining sight and attention on the road

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