Analyzing Customer Interest in Choosing Pawn Products (Rahn) at the Sharia Pawnshop Upc Raden Patah

Abstract

This research aims to analyze customer interest in choosing pawn products (Rahn) at sharia pawnshops. The qualitative method is used to analyze customer interest in sharia pawn products offered by PT. Pegadaian Syariah. This data collection technique uses library and field research techniques such as observation, interviews and informants. The product most frequently sought by customers is Rahn. This was proven from the results of the data provided by the pawnshop to the researchers and the results of interviews. This research provides an overview of the products that are most in demand at sharia pawnshops