Abstract
The agribusiness sector shows tremendous growth and sustainability prospects by exploiting the challenges of “AgriFood-Tech” business models in the digital environment, by encouraging innovation, accelerating institutional and structural change, enhancing productivity, and introducing new products and services to the market. The purpose of this study is to investigate different types of “AgriFood-Tech” digital models and analyze their role in the agribusiness and AgriFood sector. Based on relevant literature research, the authors present and discuss five indicative examples of “AgriFood-Tech” models, using the Business Model Canvas (BMC) framework. The methodology included the analysis of the components of innovative AgriFood innovative business models paradigms, such as distribution channels, key partnerships, customer selection and relationships, financial viability, and value proposition. The goal was to explore their building blocks and the required decisions that create, deliver, and capture value. Our findings highlight the importance of specific features of the models, including online sharing of information between the stakeholders, online searches of agri-products, and logistics services in the agribusiness sector.
Highlights
Innovative AgriFood-Tech models enable new ways to deliver customer value using innovative digital technologies. e-Business models are defined as the conceptual instruments that signify the business logic and value proposition of companies in the digital environment
Five AgriFood-Tech e-business models are analyzed based on the Canvas Framework to identify the interacting components that create and deliver value
FoodLogiQ is aimed at more specific customer groups such as food distributors, food importers, shippers, and restaurants
Summary
The agribusiness sector shows tremendous growth and sustainability prospects by exploiting the challenges of “AgriFood-Tech” business models in the digital environment, by encouraging innovation, accelerating institutional and structural change, enhancing productivity, and introducing new products and services to the market. The purpose of this study is to investigate different types of. The aim of this research was to investigate different types of “AgriFood-Tech” digital models along the supply chain and analyze their role in the agribusiness sector
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