Abstract
This study was conducted to determine how different online marketing tools used in various industries such as Word of Mouth (WOM), online chat and email advertising affect brand perception and consumer purchasing decisions. The goal is to study the effects of different online marketing tools and techniques, WOM, online chat and email, on brand perception and consumer purchase decisions. There are many factors that influence consumer purchase decisions and the development of specific brand perceptions, but the most important factors that play an important role in changing consumer brand perceptions and purchase decisions are WOM and behavior. it has three variables. The results show that Karachi residents who are active on the Internet prefer WOM over the other two variables, namely online chat and email advertising. Various companies use online WOM marketing strategies to attract potential customers and influence their purchase decisions and brand perception. In Raipur and Durg, there are no common factors influencing consumer purchase decisions and brand perception development. WOM is consumer driven and is one of the cheapest online marketing methods used by many companies and proven to be effective.
Published Version
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