Analysis on the Way of Short Video Platform Guiding Media Users to Carry out Self-marketing: Taking Kuaishou as an Example

Abstract

It is of great significance to explore the survival of short media platform to guide new media users to adapt to the development of digital media marketing theory. With the development of society, such related studies as virtual society on short video platforms have begun to appear. On the basis of summarizing the previous research on digital media marketing, the author tries to make in-depth research on the way of guiding new media users to conduct self-marketing on the short video platform. At present, there has been relevant research on the responsibilities of news marketing and short video, but there is almost a blank field in the realization of users' self-value. For the first time, the author innovatively puts forward a new perspective of focusing on the connection between users' emotional regulation and self-realization, in order to provide suggestions for practitioners or related application fields for users to realize self-value in the short video platform in the future.