Analysis on the Use of Visual Touch and Emotional Creation in Brand Image Design

Abstract

Using visual and tactile senses to create emotions in brand image design can not only improve the quality of design works, but also provide psychological comfort to the audience and release the humanistic care of the brand. This article starts with the production of visual and tactile sensations and the elements that affect the visual and tactile experience to understand what brings us visual and tactile experience; and analyzes the relationship between the five senses and visual design; lists the visual and tactile creation methods that can be applied in the field of brand image design, and lists Classical cases are analyzed in detail; finally, starting from the development of network visual art, the visual and tactile experience and the constant changes in design are analyzed, and the application of visual and tactile sense in the field of brand image design is prospected.