Analysis on the Strategies to Improve the Employment Rate of International Cruise Crew Management Majors in Higher Vocational institute in China——Take Jiangsu Maritime Institute as Example

Abstract

In recent years, with the rapid development of the cruise industry, China, as a promising emerging market, international cruise tourism market has paid more attention to the development of Chinese cruise tourism market. At the same time, the demand for cruise service and management personnel is increasing, and the proportion and demand of Chinese crew members recruited by major cruise companies are increasing. In the fierce market competition, a series of problems have arisen, such as how to increase the counterpart employment rate of cruise crew members and change the current low counterpart employment rate. This paper conducts a more in-depth study on how to improve the counterpart employment rate of international cruise crew management students in higher vocational institute, and proposes solutions for the problem. It is hoped that the implementation of the countermeasures can help our Institute to improve the counterpart employment rate.