Analysis on the Present Situation of Golf Vocational Training in China

Abstract

Purpose – Golf started on September 30th, 1982, when Zhang Junlin registered and established Shenzhen Golf Club Co., Ltd. in Shenzhen Municipal Market Supervision Administration. In September of the same year, it was approved by Shenzhen Municipal People’s Government. The establishment of the first established golf club in China also marks the official entry of modern golf into the Chinese market. In 1997, Shenzhen University established the first golf major in China, and now there are nearly 600 golf courses in China. China’s golf industry is still developing at a high speed despite policy restrictions. However, there are still some deficiencies in golf vocational training in China. Through the analysis of the shortcomings, the reasonable development direction is put forward.
 Design/Methodology/Approach – With the development of golf industry, supporting education has also been carried out in China. Since Shenzhen University, many colleges and universities have also carried out related majors. Golf industry is not limited to golf, but also includes lawn planting, garden art, fashion design, sporting goods manufacturing, hotel management, real estate development, golf education and training, etc., which makes the golf industry bring a variety of jobs and personnel needs. It also makes golf clubs pay more attention to talent cultivation. In this paper, the problems existing in the training of golf talents in clubs and universities are listed and analyzed by means of investigation, to find out the appropriate direction.
 Findings – Children are an important member of golf club staff. How to carry out good caddy training and improve caddy’s professional level and comprehensive quality has become the task focus of golf club managers. At present, the common problems of golf caddies in China are: 1. There is no uniform training standard, which makes the quality of caddies uneven. 2. The income of caddies is unstable. 3. Most of the temporary employment relationships between caddies and clubs. 4. Caddy talent reserve can’t meet the needs of club staff. 5. Caddy occupation requires physical condition, and it is difficult to transform after unemployment.
 Research Implications – A good teaching foundation is an important way to cultivate talents, and only the mutual communication between clubs and colleges can help improve the ability of golf vocational training in China.