Analysis on the Marketing Strategies of Smart Hotels in the Post-epidemic (Covid-19) Background

Abstract

The traditional-hotel industry is facing its most difficult time ever, due to the recessionary economy and the low standards of consumption. Hotels are seeking transformations to change this situation, some of them were attempted to go in the certain direction of smart hotel, which is newly-developing and is at the initial stage, so that there are a series of unsolved problems existing in the current times. The paper had extract opinions from surveys about hotel industry and smart hotels and was aimed at discussing the disadvantages of strategies adopted by smart hotels, as well as the potential drawbacks that is predicted at present. Mainly, the paper gave out reasonable suggestions about marketing strategies to practitioner of hotel industry, including Strategies to minimize the impact of the epidemic on decreasing occupancy rate, to avoid arms race with other hotels and to prevent unnecessary layoffs. Last but not least, the paper offered speculations to the trends of smart hotel which is possible in the future. Smart hotels will probably be popular among consumers in the future because of its convenience and intellectuality.