Abstract
Analysis on the Impact Factors of Consumers\' Purchase Intention of Sports Food
Highlights
Sports food was originally designed for professional athletes in China to meet the needs to improve athletic performance
We found the factors that influence consumers’ purchase intention
Manufacturing enterprise marketing strategy: To further explore the sports food market, enterprises should focus on the customer situation and take appropriate measures
Summary
Sports food was originally designed for professional athletes in China to meet the needs to improve athletic performance. With the social development and economic progress, people's consumption patterns and consumption structure has changed dramatically and gradually shifts from the pursuit of three meal satisfied in the past to the pursuit of the simultaneous development of physical and mental health. Coupled with the country's national sport advocacy, physical activity has been vigorously promoted, gym and stadium become a good place for recreation. In this context, sports nutrition has gone into the public feeling and sports food has developed rapidly. The consumer group of sports food has changed dramatically from the previous professional athletes market to the present "mass market". Sports food purchasing has become a hot discussion
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