Analysis on the Factors of Improving Competitiveness in Tourism Management

Abstract

At present, there are a lot of elements in the study of addressing the competitiveness of tourism destinations, but rarely from a management point of view to systematic and comprehensive study the competitiveness of the environment. The competitiveness model of Calgary tourism brought a systematic approach to tourism competitiveness study; this paper chose it as a tool selectively. Combined with the management element of competitiveness and environmental management, we divided the model of management by objective into two parts: (1) management; (2) marketing. From the environmental point of view, this paper studies the factors of tourism competitiveness. First, through appropriate management of the objective of environmental competitiveness, the management of tourism environmental impact (EI) and environmental quality (EQ) can be enhanced. Second, the competitiveness of destination can be improved through marketing activities in certain environments. In addition, effective measures should be taken to enhance tourism competitiveness through implementing and assessing the environmental attractiveness of tourist destinations Calgary model.