Abstract
Social networks are ubiquitous, which has been one of the important topics of many scholars. With the rapid development of information technology in recent years, people's social platforms are not limited to offline, and online social networks have gradually become an indispensable part of our lives. However, there is still a lack of research on the differences between online and offline social networks. Therefore, this paper probes into the differences between online and offline social network information dissemination by collecting data from online and offline double-layer coupled networks, and comparing and analyzing the data. Research shows that there are some differences between online and offline social networks in the law of information dissemination, which will have a certain impact on real life. Therefore, three suggestions are put forward: 1. At the initial stage of promotion, there are few audience groups, so offline methods can be adopted. With the expansion of information dissemination scope, gradually turning to online promotion, the best promotion effect will be achieved at the fastest speed. 2. The speed and effect of information dissemination can't be ignored for people who have no value in social network information dissemination. 3. Based on the complexity of the public opinion information dissemination network, users need to constantly cultivate their ability to identify information, the management of major social platforms earnestly perform their regulatory responsibilities, and the relevant functional departments of the government gradually establish a public opinion guidance mechanism. If joint efforts can be formed, the public opinion prevention and control effect will be more significant.
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